There is a Difference…
“There is a difference between what features customers say they want and what customers are willing to pay for.” That observation/conclusion/ironclad rule/lesson about human nature was made by Herb Kelleher, the remarkable co-founder and former leader of Southwest Airlines, many years ago. It’s a lesson that countless product managers and CEOs, including this one, have also learned the hard way to their regret. But Kelleher seemed to know it right
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I co-founded